Onticha is designed by Onticha Sawasdee who is a budding up-and-coming fashion designer in the Australian market. She was included in a select group of young designers who showcased one of her range called “Rustic, Rural and Metropolis” in the Innovators section of Mercedes-Benz Fashion Week Australia 2015. The designs in this range were well received and they have featured in a long list of publication including: New York Times; Vogue Italia (Talent Edition); Vogue Australia; Elle Magazine Australia; The Fashion Journal; HUF Magazine; 1AM Magazine; Fiji Fashion Week; The Urban Silhouette; The Daily Telegraph; Pages Digital; Couture Caddy. Her new range “Purism” has recently been released to similar acclaim.
Sawasdee is a holder of a Bachelor of Fashion Design from The Fashion Design Studio (Ultimo TAFE) and Certificate III in Fashion Design from Whitehouse School of Fashion. She was inspired to pursue a career in the fashion industry at a young whilst being raised in rural Thailand. This exposed her to silk farming and the traditional cottage industry of fabric production.
The medium term objective for Onticha is to increase brand awareness through fashion shows and the relevant media. Sawasdee is intending to continue to focus on establishing the label in the Australian Market. In the short term, negotiations are underway to improve production capabilities. In addition to this consultation has been made with industry experts to establish the most effective and profitable supply chain. Above else it is imperative to uphold the key philosophical principal of creating aesthetic tailored fashion with a theme of minimalism to allow synchronicity between modernity and wearability. It is hoped Sawasdee will be able to establish her brand and carve out a niche and take tailoring in a new direction within the Australian fashion industry.